Blog
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What Is ‘Readability’ (And 7 Ways You Can Improve It in Your Content)?
Writing high-quality text isn’t just a matter of combining well-researched facts and insightful commentary. In fact, many people make the mistake of overlooking a very simple aspect of good writing: your text must be easy to read. Put simply, if readers find your text difficult to understand or follow, all your hard work could be…
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WooCommerce vs Shopify: A Comparison, Plus Our Recommendations
Spoiler alert – I’ve written a big post on WooCommerce vs Shopify, but for most people, the whole comparison really comes down to one question in the end: Which do you value more – simplicity or flexibility? You’ll certainly find smaller differences – like how one platform calculates shipping rates, or how the other handles…
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The Beginner’s Guide to Affiliate Marketing in WordPress
If you’re reading this, how to affiliate market or how to be an affiliate marketer is probably one of those techniques you’ve heard of but haven’t explored. After all, it’s difficult to know where to start. What is an affiliate marketer anyway? How do you find all those people to make referrals, promote your products,…
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3 Best WordPress SEO Plugins, Plus 4 More Plugins To Rank Even Higher
In this post, I’ll compare 3 plugin plugins to help you find the best WordPress SEO plugin. Then, I’ll also share some other helpful plugins for SEO.
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How to Run a Crowdfunding Project with WordPress
Crowdfunding is an excellent way to generate funds for a project, since it enables you to speak directly to your intended audience of would-be customers. It’s also easier than ever, thanks to dedicated sites like Kickstarter and Indiegogo. However, these external sites take a share of your generated income, and require you to adhere to their…
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How to Start Developing for WordPress (In 3 Ways)
WordPress is built on the work of thousands of volunteers. In fact, literally anybody can contribute to the platform. This openness offers a perfect opportunity for eager developers to join in and help shape the future of WordPress. What’s more, getting started with WordPress development is surprisingly easy, and there are tasks available to those…
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The WordPress Newbie’s Guide to Search Engine Optimization (SEO)
Implementing a strong Search Engine Optimization (SEO) strategy can help improve the amount of traffic to your site, and positively affect both your brand awareness and conversion rates. This article will look at WordPress SEO and why it’s important. We’ll also show you how to implement it on your own site!
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4 Ways to Make Your Website More Accessible (And Why You Should)
If you have even a moderately successful site, you’ll be visited by all kinds of people every day. However, you may have inadvertently alienated a large portion of your potential audience, by designing your site in a way that makes it difficult (or even impossible) for them use it. Accessibility is an often overlooked but…
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A Beginner’s Guide to WordPress Caching
Speed matters on the internet. Every second counts for your visitors, so you can’t afford to present them with a sluggish site. If you don’t want to risk driving people away and increasing your bounce rate, you need to make sure that your site loads quickly every time. One smart way to speed up your…
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Lessons Learned From Running a Viral Contest
In the beginning, there was robot. Well, since GoWP’s beginning in 2014, our robot has always been part of our identity. When we started GoWP, I wanted a “mascot” incorporated into the logo. I worked at a startup many years ago that had a dog (“Rover”) as a part of its company brand and I…
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Everything You Need to Know About WordPress’ Gutenberg Editor
WordPress is changing. The current TinyMCE text editor that millions of users are familiar with will soon be replaced with the new Gutenberg editor. This is one of the biggest changes to the WordPress experience since the platform launched, so it’s important that you prepare for it. Even though the Gutenberg editor is still in…
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A Look In The Mirror: How We Developed Our (Micro) Brand Strategy
When I was introduced to the concept of Micro-Branding, I didn’t know what to expect. Here’s why I’m so glad we embraced it, and why I think you should too. My friend Bruce likes to say that the one element that has to link and unify every decision in your company; scaling, communications, operations, hiring,…
